About this privacy policy

Dear User,

We know how essential it is for you to understand the means and manner by which we use your data. This privacy policy spells out these method and the reasons why we collect, store, process and share your personal data. Importantly, this policy tells you what your rights are in relation to the personal data collected by us.


The personal data we collect from you directly can include your name, email address, telephone number, date of birth, address, your purchasing activity, your credit, or debit card or other payment information, your Sonik 360 user account details and information you give to us and when you engage with our social media platform (such as when you tag us in a post on Facebook or Instagram).

If you are using a mobile device and shopping with us online or browsing our site, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

We use this information on an anonymous basis and will never use it to identify any particular user. We won’t be able to link this data to any other data that we hold about you and our sole purpose of collecting this data is to perform analysis and to help us identify people flows around our stores.

We may, where we have a lawful ground for doing so, also collect personal data about you from third parties who provide us with additional publicly available information about you.


We collect your personal data at different times; some of this include but might not be limited to;

  I. When you purchase products and services from us online.

 II. When you contact our customer services team over the phone

III. When you engage with us on social media.


a.  Security and legal reasons.

At bottom, we use your personal data to:

      I. ensure the accuracy of the personal and financial information you provide us;

     II. conduct fraud checks or prevent other criminal or illegal activity;

    III. protect our rights or property; and

    IV. fulfil our legal and compliance-related obligations.

In some cases, we will use your personal data because it’s necessary for us to comply with a legal obligation such as if we receive a legitimate request from a law enforcement agency. In other cases such as the detection of fraud we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

b.  Ensure the availability of our products and services to you.

We use your personal data to provide you with the information, products and services that you request or purchase from us. We use your personal data to complete certain tasks, processes or orders on our site or within our apps, take payment online (where applicable) and deliver your products or services, and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments.

We may also use your personal data to measure how satisfied our customers are and provide customer service

We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services. Alternatively, in some cases, we rely on our legitimate interests as a business. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

c.  Personalize your experience with us.

We may use your personal data to personalize your experience with us as well as to;

      I. process your registration details, account activity and purchase history to analyse your method               and details of shopping. This may include information on products you have viewed, historical                 transactions and products you have added to your cart.

     II. provide you with marketing material via SMS, post and email if you have given us your consent to           this;

    III. in some instances we will send certain offers to our customers based on their in-store spend or              on a special occasion such as when we know it’s your birthday;

    IV. measure the effectiveness of our marketing campaigns and our advertising;

d.  Administrative purposes

We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our site and ensure that our site is presented in the most effective and relevant manner for you and your device and setting default options for you.

It is in our legitimate interests as a business to use your personal data in this way. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.


We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers. Whenever we share your personal data, we put certain checks in place which require these third parties to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.

Also, we work with a number of trusted service providers who carry out services on our behalf. When you purchase products and services from us, the services provided by these organisations includes delivery, product assembly and installation, and processing payments. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.

e.  Prevent crime and comply with laws

We share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase. We may share your personal data with credit agencies if you are requesting credit.

Also, there may be other circumstances where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.


You have a number of rights relating to your personal information and what happens to it. You are entitled to:

      a. access personal data we hold about you;

      b. have your data processed in a fair, lawful and transparent way;

      c. be informed about the means and manner by which personal data is used;

      d. require us to correct any mistakes in your personal data;

      e. require us to delete personal data concerning you in certain situations where there is no good                  reason for us to continue to process it;

      f. request that we transfer your personal data to you or another service provider in a simple,                          structured format;

      g. object at any time to processing of your personal data for direct marketing purposes;

      h. object to automated decision making which produces legal effects concerning you or similarly                significantly affects you;

      i. object in certain other situations to our continued processing of your personal data; and

Subject to possible restrictions under national law, as a data subject, you have the right to access, rectification, erasure, restriction of processing of data and data portability with regards to your personal data.

You can withdraw your consent and object to our processing of your personal data on the basis of legitimate interest.


If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by contacting us.

We want to ensure that all the information we have about our customers is factually correct, accurate and up to date. If you notice that the personal data we have about you is inaccurate or needs updating, kindly contact us so that we can correct it.

  1. Security of your personal data

We take the security of your personal data very seriously. We have implemented assorted strategies, controls, policies and measures to keep your data secure. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. In other words, your data is protected and only accessible by only those who need it to carry out their job responsibilities. We also ensure that there are strict physical controls where your data are kept to keep it safe.

     II. Retention of your personal data

We will only retain your personal data for as long as is necessary for the purposes described in this Privacy policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

We have standard processes and procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal justification for doing so.


We may update this Privacy policy from time to time. If we make fundamental changes we will let you know but please, kindly check this policy as frequent as possible to ensure you are aware of any change.